Beko, Europe\u2019s leading home appliances brand announces the launch of the Hitachi brand in Egypt\u2014a step that not only revives an iconic legacy but also heralds a new era of local production. With local manufacturing set to begin in the second half of 2025 at the state-of-the-art Beko Egypt Industrial Park, this development reaffirms Beko\u2019s commitment to combining global expertise with strategic local investment. Marking Hitachi\u2019s triumphant return to Egypt, consumers can look forward to a seamless blend of advanced technology, elegant design, and unmatched reliability\u2014tailored to local needs and designed to enhance everyday living.<\/p>\n\n\n\n
Building on Hitachi\u2019s 110-year legacy of quality and innovation, this launch embodies the brand\u2019s enduring purpose: \u2018Devoted to Making You Proud for Generations\u2019. As a trusted life partner, Hitachi is committed to supporting families and enhancing everyday living. Egyptian consumers can look forward to a broader range of innovative appliances designed for modern households. From state-of-the-art refrigerators with dual cooling and energy-efficient inverter compressors to advanced dishwashers and high-performance vacuum cleaners, each product reflects the perfect blend of Japanese precision and elegant design\u2014hallmarks of the Hitachi brand.<\/p>\n\n\n\n
\u201cThis launch is not just about reintroducing a brand; it is about embracing a legacy of excellence and innovation,\u201d said Mr. \u00dcmit G\u00fcnel, Regional Director \u2013 Beko North Africa. \u201cOur journey has been defined by continuous innovation and expansion, and today marks a milestone in our commitment to the Egyptian market. With strong local partnerships and investment in modern manufacturing, we are here to reinvigorate Hitachi\u2019s promise of superior quality, reliability, and performance\u2014values that have been at the heart of the brand for generations.\u201d<\/p>\n\n\n\n
Operating in 57 countries with over 50,000 employees across 45 production facilities in 13 countries, Beko has significantly strengthened its regional presence in the recent years. The forthcoming local production, part of a $110 million investment at the Beko Egypt Industrial Park, is set to transform the market landscape, and serve as a strategic export hub for the Middle East and Africa.<\/p>\n\n\n\n
\u201cI am excited to see Hitachi\u2019s legacy reborn in Egypt,\u201d added Mr. Atsushi Yamanaka, Managing Director \u2013 Middle East at Ar\u00e7elik Hitachi Home Appliances. \u201cI recall the strength of our presence here 15 years ago, and despite the challenges we faced back then, today\u2019s resurgence\u2014bolstered by the unwavering support of our partners and the integration of local production\u2014fills me with renewed hope. We are poised not only to create history together but to ensure that Hitachi continues to set benchmarks in quality and innovation for future generations.\u201d<\/p>\n\n\n\n
This initiative further reinforces the strategic joint venture of Ar\u00e7elik Hitachi Home Appliances, established in 2021 with Ar\u00e7elik holding a 60% stake. Combining Hitachi\u2019s world-renowned engineering excellence with Ar\u00e7elik\u2019s global manufacturing and distribution capabilities, the venture operates with 10 subsidiaries, 2 advanced production facilities, and a dedicated workforce of 5,500 employees, exporting innovative products to more than 65 countries worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"
Beko, Europe\u2019s leading home appliances brand announces the launch of the Hitachi brand in Egypt\u2014a step that not only revives an iconic legacy but also heralds a new era of local production. With local manufacturing set to begin in the second half of 2025 at the state-of-the-art Beko Egypt Industrial Park, this development reaffirms Beko\u2019s …<\/p>\n","protected":false},"author":4,"featured_media":3315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-39"],"_links":{"self":[{"href":"https:\/\/index-gulf.net\/index.php?rest_route=\/wp\/v2\/posts\/3314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/index-gulf.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/index-gulf.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/index-gulf.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/index-gulf.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3314"}],"version-history":[{"count":1,"href":"https:\/\/index-gulf.net\/index.php?rest_route=\/wp\/v2\/posts\/3314\/revisions"}],"predecessor-version":[{"id":3316,"href":"https:\/\/index-gulf.net\/index.php?rest_route=\/wp\/v2\/posts\/3314\/revisions\/3316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/index-gulf.net\/index.php?rest_route=\/wp\/v2\/media\/3315"}],"wp:attachment":[{"href":"https:\/\/index-gulf.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/index-gulf.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/index-gulf.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}